SUMMER GAMES
STRATEGY
For the 2024 Paris Olympics, I conceptualized and spearheaded Fashion Nova’s Summer Games campaign, leveraging the international appeal of the Olympics to position the brand at the forefront of a globally celebrated event. By tapping into the cultural zeitgeist, the campaign transformed existing country-themed clothing into a strategic, revenue-generating opportunity that resonated with a worldwide audience. This initiative resulted in a cross-departmental effort, including the launch of Fashion Nova’s first PR Box and Collection ‘FN Paris’ which celebrated global unity through fashion.
Cultural Relevance: Recognized the 2024 Paris Olympics as a pivotal moment to align the brand with a global celebration, enhancing its cultural significance and appeal.
Product-Centric Approach: Strategically utilized existing country-themed products on the website as the campaign’s foundation, creating a seamless integration of brand identity and Olympic-inspired storytelling.
Targeted Influencer Selection: Activated all Fashion Nova influencers, including both paid partnerships and gifted partnerships, to maximize participation and ensure diverse representation across global audiences
Timed Rollout: Launched the campaign in tandem with the buildup to the Olympics, leveraging heightened consumer interest to drive traffic and engagement.
SUMMER GAMES
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2024
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SUMMER GAMES • 2024 •
SUMMER GAMES
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2024
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SUMMER GAMES • 2024 •
EXECUTION
Influencer Activation: Encouraged participation from Fashion Nova influencers worldwide, fostering excitement by allowing them to select products from the country-themed collection to fulfill partnership obligations. This inclusive approach strengthened engagement and inspired influencers to represent their national pride.
Cross-Department Collaboration: Partnered with the social media and creative teams to ensure campaign messaging was consistent and compelling. Curated top-performing influencer content and coordinated with the social media team to amplify the campaign by reposting this content on Fashion Nova’s main social channels, promoting country-based apparel to a broader audience.
Influencer Briefing and Content Guidance: Provided influencers with a detailed campaign brief, including messaging guidelines and content examples, to ensure alignment with the brand’s vision. This approach enabled influencers to create engaging, on-brand posts that resonated with their audiences.
ANALYTICS AND RESULTS
Overview:
The Summer Games campaign achieved a significant impact across key performance metrics:
Creators Engaged: 514 influencers from Fashion Nova’s global influencer program actively participated.
Total Posts: 684 campaign posts were published, with an average post frequency of 1.3 per creator.
Earned Media Value (EMV): Generated $6.7M in EMV, demonstrating the campaign’s financial success.
Potential Social Impressions: Achieved 57.4M impressions, significantly expanding the brand’s visibility.
Engagements: Recorded 4.6M total engagements, showcasing strong audience interaction.
Total Reach: The campaign reached an impressive global audience of 300.3M individuals.
SUMMER GAMES
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2024
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SUMMER GAMES • 2024 •
KEY TAKEAWAYS
Global Positioning: Leveraged the Olympics as a cultural touchstone to elevate Fashion Nova’s brand equity and global visibility.
ROI-Driven Approach: Maximized return on investment by integrating existing products into the campaign, minimizing costs while achieving significant revenue and engagement growth.
Influencer Relationship Management: Empowered influencers to align their content with the campaign, fostering creativity and boosting authenticity.
Audience-Centric Storytelling: Tied the Summer Games campaign to an internationally relevant narrative, enhancing consumer connection and engagement.