FN PARIS

STRATEGY

Identified a major pop culture event (2024 Paris Olympics) as a strategic opportunity to align the brand with a globally celebrated theme.

  1. Targeted Influencer Selection: Focused on high-performing A-list ambassadors with strong engagement rates and international reach.

  2. Integrated Approach: Collaborated with internal teams across PR, creative, and marketing to align efforts and maximize impact.

  3. Timed Launch: Strategically planned the campaign to align with the buildup to the Olympics, capitalizing on heightened audience interest.

FN PARIS

2024

FN PARIS • 2024 •

FN PARIS

2024

FN PARIS • 2024 •

EXECUTION

Influencer Activation:

  • Strategically selected A-list ambassadors to promote the collection across key platforms.

  • Launched Fashion Nova’s first-ever PR Box initiative with themed packaging to boost excitement and exclusivity.

  1. Cross-Departmental Collaboration:

    • Partnered with design, PR, and logistics teams to ensure campaign consistency and timely delivery.

  2. Content Creation:

    • Designed campaign assets, including visuals for digital and social media, highlighting the Olympic theme and Paris-inspired aesthetics.

ANALYTICS AND RESULTS

Overview:
Despite limiting the PR Boxes to a select group of A-list ambassadors, the campaign generated extraordinary results, demonstrating the power of strategic influencer partnerships.

  • Creators Engaged: 169

  • Total Posts: 362

  • Average Post Frequency: 2.1

  • Earned Media Value (EMV): $5.6M

  • Potency: $33.4K

  • Total Impressions: 59.2M

  • Engagements: 3.8M

  • Total Reach: 315.1M

Key Insights:

  • Focused outreach to top-tier influencers ensured high-quality engagement.

  • The campaign achieved a massive global reach of 315.1M while keeping partnerships exclusive.

  • High EMV ($5.6M) showcased the financial impact of the campaign.

FN PARIS

2024

FN PARIS • 2024 •

KEY TAKEAWAYS

  1. Innovative Campaign Development: Spearheading the FN Paris initiative showcased my ability to create impactful marketing strategies tied to cultural moments, such as the 2024 Paris Olympics.

  2. Global Brand Expansion: The campaign's success demonstrated the power of leveraging influencers and targeted PR activations to expand Fashion Nova's global reach and audience engagement.

  3. Creative Storytelling: The themed FN Paris collection highlighted the importance of aligning brand messaging with current trends and pop culture to captivate diverse audiences.

  4. Influencer Engagement Excellence: Personally managing A-list influencer outreach reinforced the value of personalized communication and relationship-building to maximize campaign performance.

  5. Cross-Departmental Collaboration: This campaign exemplified how cross-functional teamwork can result in seamless execution of a complex, high-visibility project.