FN PARIS
STRATEGY
Identified a major pop culture event (2024 Paris Olympics) as a strategic opportunity to align the brand with a globally celebrated theme.
Targeted Influencer Selection: Focused on high-performing A-list ambassadors with strong engagement rates and international reach.
Integrated Approach: Collaborated with internal teams across PR, creative, and marketing to align efforts and maximize impact.
Timed Launch: Strategically planned the campaign to align with the buildup to the Olympics, capitalizing on heightened audience interest.
FN PARIS
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2024
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FN PARIS • 2024 •
FN PARIS
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2024
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FN PARIS • 2024 •
EXECUTION
Influencer Activation:
Strategically selected A-list ambassadors to promote the collection across key platforms.
Launched Fashion Nova’s first-ever PR Box initiative with themed packaging to boost excitement and exclusivity.
Cross-Departmental Collaboration:
Partnered with design, PR, and logistics teams to ensure campaign consistency and timely delivery.
Content Creation:
Designed campaign assets, including visuals for digital and social media, highlighting the Olympic theme and Paris-inspired aesthetics.
ANALYTICS AND RESULTS
Overview:
Despite limiting the PR Boxes to a select group of A-list ambassadors, the campaign generated extraordinary results, demonstrating the power of strategic influencer partnerships.
Creators Engaged: 169
Total Posts: 362
Average Post Frequency: 2.1
Earned Media Value (EMV): $5.6M
Potency: $33.4K
Total Impressions: 59.2M
Engagements: 3.8M
Total Reach: 315.1M
Key Insights:
Focused outreach to top-tier influencers ensured high-quality engagement.
The campaign achieved a massive global reach of 315.1M while keeping partnerships exclusive.
High EMV ($5.6M) showcased the financial impact of the campaign.
FN PARIS
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2024
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FN PARIS • 2024 •
KEY TAKEAWAYS
Innovative Campaign Development: Spearheading the FN Paris initiative showcased my ability to create impactful marketing strategies tied to cultural moments, such as the 2024 Paris Olympics.
Global Brand Expansion: The campaign's success demonstrated the power of leveraging influencers and targeted PR activations to expand Fashion Nova's global reach and audience engagement.
Creative Storytelling: The themed FN Paris collection highlighted the importance of aligning brand messaging with current trends and pop culture to captivate diverse audiences.
Influencer Engagement Excellence: Personally managing A-list influencer outreach reinforced the value of personalized communication and relationship-building to maximize campaign performance.
Cross-Departmental Collaboration: This campaign exemplified how cross-functional teamwork can result in seamless execution of a complex, high-visibility project.